Blog It Out: Blogger Burn-Out

Posted January 19, 2018 by Francesca in Blog it Out, Under the Covers / 46 Comments

BLOGGER BURNOUT

I’ve been seeing a lot of bloggers lately talk about the pressures, dissatisfaction and overall burn-out they’ve been experiencing.  This always makes me sad because in a way I know what they’re experiencing very clearly, but I’ve also been fortunate to have worked through it quickly and adjusted so I could continue pushing forward and doing what I love.

So I’ve put together some tips that may seem like simple and common sense, but they’re not as easy to implement sometimes.  Maybe they just need a little reminding.  If you’re feeling it, hope they give you some food for thought on something you can do to get over the slump.

Tip # 1: Just Say No

I know, so simple.  But as a blogger, getting so many requests from authors, publishers, independent publicists, tour companies, the list goes on… sometimes you feel as if you have to say yes to everything that’s thrown your way or you may not be able to continue working with said contact in the future.  Or you just genuinely want to help every author you love to promote their next coming release.  We forget what all that pressure does to us at times.  It’s ok to say no.  No, because you’re not interested in a book.  No, because you don’t have the time.  No, because maybe it doesn’t fit with what you want to post.  Just say no.

You may find that you’re feeling burned out because you over-commit yourself and then don’t have time to even have a life outside of your blog responsibilities.

Tip # 2: Set Rules and Enforce Them

What I mean by rules can range from the type of content you want your blog to have, the frequency of your posts, what kind of material you are ok with authors providing, what kind of tours you are willing to sign up for (or maybe you are tired of doing tours altogether), even how long in advance you want to have an ARC before a post date.  If you have the rules clear in your mind and you are also clear with anyone that wants to work with you on what they are, then it’s easy to enforce them and not drive yourself crazy.

If your rule is that you won’t accept an ARC unless you are given at least 2 weeks with the book (and as a general rule, that should be the minimum time unless it’s previously discussed and agreed upon because we all have lives outside of reading), then that one time you get a book 24 hours before you’re supposed to review it, you simply email back the person that sent it and tell them there’s no way that’s happening.

Or if your rule is that you only post original content, then when you get something generic to post that’s not what you agreed upon you simply email back that you won’t post it.  You can work with someone on other arrangements, but you should stick to the rules you’ve set for yourself and your blog.

Tip # 3: Post What YOU Want

This is the biggest source of issues I see right now.  There’s so much pressure for posting content that gets enough reach, or likes, or views, or whatever.  I’ve seen a lot of bloggers lately asking their followers the most insignificant questions about their content.  From whether they want to see more current or older releases featured on their blogs, to what filter do you think looks best on my feed.

It’s YOUR blog.  You should be posting things that make you happy.  Things that YOU like.  If that means right now you feel like reading only older titles and that’s the reviews you are posting on your blog, that’s ok!  Or if you happen to go on a cheesy sci fi romance binge (*cough*Suzanne*cough*) then it’s ok that your content reflects that.  You shouldn’t feel like you need to read certain books, or like certain authors, or have your blog look a certain way.  It should make YOU happy first.  If you are not happy with the content you are posting, if you are not happy with what your site (or feed) looks like, you won’t want to continue doing it.

Tip # 4: It Doesn’t Have to Be Perfect

This is the biggest one for me.  I’m a little OCD (I hear Suzanne laughing) and I always want everything to be perfect down to the last detail.  But I’ve learned to let some things go.  Sometimes you don’t have the time to get everything just right.  Or you just don’t have the capability.

That goes for writing what we think should be the perfect review as well.  There is no such thing.  Get your thoughts on the page.  Period.  The more pressure you put on yourself to write a certain length or style, if it doesn’t come naturally, it’ll weigh on you and make the whole process more stressful.

Be perfectly imperfect.

Tip # 5: Don’t Focus on the Numbers

We all look at numbers.  Numbers everywhere!  From the follower count, to the views on a post, to the likes on a social media status.  How many people are we reaching?  Constantly.  There’s nothing that will stress you out more than this.  Not to say you shouldn’t look, because without that information you can’t tell what works and what doesn’t.  But don’t make it your only focus.  Don’t let it dictate everything about your blog life.

If your passion is posting about books and your funny memes get more views, that doesn’t mean you need to bombard your page with them.

If you’re posting a picture to Instagram, take it and post it because you like.  Not because you think it’s the one that will get you more likes.

Numbers matter, but posting what you like and want matters more for your sanity.

Tip # 6: Slow Down.  Take a Break

Sometimes you just need to walk away for a while.  Recharge.  And that’s ok.  And if you’re not quite ready to step away for a while, then maybe just slow down.  That’s something we’ve done here at UTC a lot over the years.  We’ve dropped Sunday posts because we want to make sure there’s at least one day that’s completely free of obligations so that we can spend time with family/friends.  We’ve reduced the number of posts that we coordinate with others each month as well.  Adjust to what feels right for you, but it’s ok to change the pace of things to best suit your life at that moment.

Tip # 7: Venture Into New Mediums

If Facebook is driving you crazy with their algorithm, maybe it’s time you tried a different platform.  Maybe chat a bit more on Twitter.  Or post more on Instagram.  Or if you’re feeling brave, try doing videos.  Anything from Facebook Live and Insta Stories to testing out YouTube 🙂  When you’re feeling stuck, venturing into a new way of promoting your blog and the content you love may give you the needed variety to keep things fresh.

Tip # 8: Remember the Why

Why did you start blogging?  It should always be about that.  Not about the followers, or the free stuff, or the income.  You started blogging to share what you love with others.  Or at least that should be it.  If you started blogging to make it your full time job, then you probably should be reading a different post than this one.  If that why isn’t at the forefront, maybe it’s time to step back or change something and find that again.

Tip # 9: Don’t Be Afraid to Change

When you figure out what you need to do to revitalize your blogging life, go out there and just do it.  Implement the things you want.  Your blog should be a reflection of you.  People will follow.

Happy Blogging!

 

spacer

spacer

spacer

What are some of your tips to avoid
or battle blogger burnout?

Share with us in the comments below!

spacer

 ♡ Don’t want to miss any of our posts? ♡ 

Follow me

Francesca

Blogger/Reviewer at Under the Covers Book Blog
I’m a 30 something sun lover living in the Big Apple (read New York).I’m a book and coffee addict and lover of all things elephants.

I get easily distracted by pictures of sexy guys and have tons of book boyfriends.I keep all my alpha males chained to my basement and guard them fiercely.*Back off bitches*I like to see Jason Momoa as a lot of those boyfriends, because ….. mmmmmmm JASON.MOMOA!

I’m a part time graphic designer (yes, everything you see on UTC has been done by me), run my husband's business from home and on a good day I’m a self appointed superwoman (she who can do it all).I love blogging with my girls and I couldn’t do it any other way!My first love is everything paranormal, but in the past few years I’ve re-learned to love contemporary romance.Every once in a while I like to mix things up with a historical romance, a steampunk or an LGBT book.Because I need variety to avoid book slumps.I don’t always need an HEA although I prefer one, and I love authors that can rip my heart out and make me ugly cry.
Francesca
Follow me

Related Posts

Tags:

releasecalendarbanner

Under the Covers Book Blog Comment Policy
Please read our comment policy here.

46
Leave a Reply

avatar
24 Comment threads
22 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
13 Comment authors
Under the Covers Book BlogTanya @ Rantings of a Reading Angela @ Angel's Guilty PleasuBubeUnder the Covers Book Blog Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Tanya @ Rantings of a Reading
Guest
Tanya @ Rantings of a Reading

Thanks Francesca! I’m having a hard time getting back on the blogging bandwagon since the holidays and I think going over some of your tips has helped me realize why I’m having such a hard time.

Under the Covers Book Blog
Guest
Under the Covers Book Blog

Glad it was able to help! 🙂

Alex
Guest
Alex

This was great! I only started blogging back in September and I’ve stumbled my way into figuring out some of this, but it’s certainly been a challenge. As a perfectionist, letting go of things is probably my biggest challenge. It’s nice to see a blog I admire so much talk about the same issues I’m facing and to get some perspective from other bloggers.

Under the Covers Book Blog
Guest
Under the Covers Book Blog

<3 Thanks for your kind words! We all struggle with the same things. Hope you are able to let go. I know it's hard but stressing yourself isn't worth it. ;)

Elizabeth
Guest
Elizabeth

This year I divided my blog in two separate websites, with all that’s included: Twitter, Instagram, Facebook Page, etc. And I’m realizing I may have too much on my plate. I have the request from authors to review books and I’m happy to do so. My problem is when I overwhelm myself with the amount of books I promise I will read, by this or that date. It’s all my hands but I get too excited and then it goes bad. I’m trying to dial it back. Less social media? Pick Instagram or Facebook? Things like that so I don’t… Read more »

Under the Covers Book Blog
Guest
Under the Covers Book Blog

I think that’s one of the advantages of having a group like we do that we can have some more hands. But it’s still impossible to do it all. I go up and down with the over-committing myself but I learned if I write it down and make myself a monthly list I can quickly see when I’ve hit that limit and have to stop. Some months I stick to it and some months I saw screw it! LOL But keeping it mostly under control is key. And certainly being only you, you can’t cover everything. I’m always of the… Read more »

Tanya @ Rantings of a Reading Addict
Guest
Tanya @ Rantings of a Reading Addict

Thanks Francesca! I’m having a hard time getting back on the blogging bandwagon since the holidays and I think going over some of your tips has helped me realize why I’m having such a hard time.

Under the Covers Book Blog
Admin
Under the Covers Book Blog

Glad it was able to help! 🙂

Darynda
Guest
Darynda

What a great article! Sharing.

Under the Covers Book Blog
Guest
Under the Covers Book Blog

<3

Elizabeth
Guest
Elizabeth

These are great. I’m a big proponent of taking time for yourself, taking a break. Also, and this is the hardest, it’s ok to say no.

Under the Covers Book Blog
Guest
Under the Covers Book Blog

It’s so hard to say no, right? Not just with blogging but in general for me. Which is the biggest reason I end up overwhelmed at times. But I’ve gotten so much better with it over the years.

Sophia Rose
Guest
Sophia Rose

Your tips are spot on and address many of the issues and reasons for blogger fail or burnout. I’ve embraced the ‘no’ so much more in the last few years. I’ve also had authors/promoters slip away b/c of that, but I’ve found that I don’t mind as much as I thought I would- they were draining me dry and giving back little. I think my biggest epiphany came a few years back when I realized that I didn’t have any rules let alone rules to stick with. These are great. And you articulated it so well, thanks. I’m sharing! 🙂

Under the Covers Book Blog
Guest
Under the Covers Book Blog

Glad you’ve been able to make changes throughout the years to stick to it!

Alex
Guest
Alex

This was great! I only started blogging back in September and I’ve stumbled my way into figuring out some of this, but it’s certainly been a challenge. As a perfectionist, letting go of things is probably my biggest challenge. It’s nice to see a blog I admire so much talk about the same issues I’m facing and to get some perspective from other bloggers.

Under the Covers Book Blog
Admin
Under the Covers Book Blog

<3 Thanks for your kind words! We all struggle with the same things. Hope you are able to let go. I know it's hard but stressing yourself isn't worth it. ;)

Angela @ Angel's Guilty Pleasu
Guest
Angela @ Angel's Guilty Pleasu

Always good to have someone remind you it’s ok to say “NO” and to set rules to keep you from getting to overwhelmed. Wonderful written article. Thank you!

Under the Covers Book Blog
Guest
Under the Covers Book Blog

Thanks Angela!

Elizabeth
Guest
Elizabeth

This year I divided my blog in two separate websites, with all that’s included: Twitter, Instagram, Facebook Page, etc. And I’m realizing I may have too much on my plate. I have the request from authors to review books and I’m happy to do so. My problem is when I overwhelm myself with the amount of books I promise I will read, by this or that date. It’s all my hands but I get too excited and then it goes bad. I’m trying to dial it back. Less social media? Pick Instagram or Facebook? Things like that so I don’t… Read more »

Under the Covers Book Blog
Admin
Under the Covers Book Blog

I think that’s one of the advantages of having a group like we do that we can have some more hands. But it’s still impossible to do it all. I go up and down with the over-committing myself but I learned if I write it down and make myself a monthly list I can quickly see when I’ve hit that limit and have to stop. Some months I stick to it and some months I saw screw it! LOL But keeping it mostly under control is key. And certainly being only you, you can’t cover everything. I’m always of the… Read more »

Darynda
Guest
Darynda

What a great article! Sharing.

Under the Covers Book Blog
Admin
Under the Covers Book Blog

<3

Elizabeth
Guest
Elizabeth

These are great. I’m a big proponent of taking time for yourself, taking a break. Also, and this is the hardest, it’s ok to say no.

Under the Covers Book Blog
Admin
Under the Covers Book Blog

It’s so hard to say no, right? Not just with blogging but in general for me. Which is the biggest reason I end up overwhelmed at times. But I’ve gotten so much better with it over the years.

Sophia Rose
Guest
Sophia Rose

Your tips are spot on and address many of the issues and reasons for blogger fail or burnout. I’ve embraced the ‘no’ so much more in the last few years. I’ve also had authors/promoters slip away b/c of that, but I’ve found that I don’t mind as much as I thought I would- they were draining me dry and giving back little. I think my biggest epiphany came a few years back when I realized that I didn’t have any rules let alone rules to stick with. These are great. And you articulated it so well, thanks. I’m sharing! 🙂

Under the Covers Book Blog
Admin
Under the Covers Book Blog

Glad you’ve been able to make changes throughout the years to stick to it!

Angela @ Angel's Guilty Pleasures
Guest
Angela @ Angel's Guilty Pleasures

Always good to have someone remind you it’s ok to say “NO” and to set rules to keep you from getting to overwhelmed. Wonderful written article. Thank you!

Under the Covers Book Blog
Admin
Under the Covers Book Blog

Thanks Angela!

Kathy valentine
Guest
Kathy valentine

So many great tips Francesca!!!! I’ve been asked time again by different groups and people why I don’t just start my own blog,it’s not me!!! Id rather share books and recommendations from the blogs I love and UTC is one of my fave. I’m a free spirit i don’t like to be rushed or told what to read.if I say I loved a book I mean it and the thing of having a blog is you have to be honest,if a writer has a no so great book you have to address this.The one thing all the blogs I love… Read more »

Under the Covers Book Blog
Guest
Under the Covers Book Blog

<3<3 Thank you Kathy! Yes, it can definitely put pressure on something you love like reading.

Kathy valentine
Guest
Kathy valentine

So many great tips Francesca!!!! I’ve been asked time again by different groups and people why I don’t just start my own blog,it’s not me!!! Id rather share books and recommendations from the blogs I love and UTC is one of my fave. I’m a free spirit i don’t like to be rushed or told what to read.if I say I loved a book I mean it and the thing of having a blog is you have to be honest,if a writer has a no so great book you have to address this.The one thing all the blogs I love… Read more »

Under the Covers Book Blog
Admin
Under the Covers Book Blog

<3<3 Thank you Kathy! Yes, it can definitely put pressure on something you love like reading.

Timitra
Guest
Timitra

Great post Francesca! Thank you!

Under the Covers Book Blog
Guest
Under the Covers Book Blog

<3

Timitra
Guest
Timitra

Great post Francesca! Thank you!

Under the Covers Book Blog
Admin
Under the Covers Book Blog

<3

Marika Weber
Guest
Marika Weber

Awesome article. Trust me, saying NO is the hardest thing to do but I’ve learned to do it. In fact, I say no more than I say yes. Plus, I will never be perfect, popular and I’m finally okay with that. I’d rather be the small blogger that doesn’t ruffle feathers than be part of the blogging world that puts down authors, publishers, etc. on FB or Twitter. Oh yes, I’ve seen it. Junior High was so long ago.

Marika/Harlie
owner, Harlie’s Books

Under the Covers Book Blog
Guest
Under the Covers Book Blog

Yes!!! I don’t know why people get any enjoyment in that.

Amy R
Guest
Amy R

I admire bloggers as I couldn’t do scheduled reads, I’m a mood reader and have to go where it takes me.

Under the Covers Book Blog
Guest
Under the Covers Book Blog

<3

Marika Weber
Guest
Marika Weber

Awesome article. Trust me, saying NO is the hardest thing to do but I’ve learned to do it. In fact, I say no more than I say yes. Plus, I will never be perfect, popular and I’m finally okay with that. I’d rather be the small blogger that doesn’t ruffle feathers than be part of the blogging world that puts down authors, publishers, etc. on FB or Twitter. Oh yes, I’ve seen it. Junior High was so long ago.

Marika/Harlie
owner, Harlie’s Books

Under the Covers Book Blog
Admin
Under the Covers Book Blog

Yes!!! I don’t know why people get any enjoyment in that.

Amy R
Guest
Amy R

I admire bloggers as I couldn’t do scheduled reads, I’m a mood reader and have to go where it takes me.

Under the Covers Book Blog
Admin
Under the Covers Book Blog

<3

Bube
Guest
Bube

Totally true!
These rules can apply also readers with IG Accounts 🙂
Thank you Francesca 🙂

Bube
Guest
Bube

Totally true!
These rules can apply also readers with IG Accounts 🙂
Thank you Francesca 🙂